Domino’s case study

Domino’s is one of the world’s leading pizza delivery brands, with a strong presence across Europe and a focus on seamless digital ordering and customer experience.

Challenge

Domino’s approached us with the need to build a digital ordering system that worked seamlessly across web, mobile, and in-store channels. For a brand operating at enterprise scale, the solution had to support real-time payments, loyalty management, service automation, and analytics — all deeply integrated with existing infrastructure and optimized for multi-location operations.

Solution

We designed and implemented an AI-powered supply chain system that connected forecasting, inventory, and supplier operations into one streamlined ecosystem

We delivered a custom multi-channel platform that powers Domino’s digital presence across web, mobile, and in-store operations

• Built a responsive website and native mobile app from scratch, ensuring full control over UX, integrations, and performance at scale

• Integrated QR-based payment support, enabling fast and contactless checkout

• Developed a flexible loyalty engine with real-time points accumulation and redemptions

• Automated key call center workflows to reduce processing time and human error

• Built a Telegram-based bot for internal ops — enabling location managers to track service quality, complaints, and customer feedback

• Synced all platform activity with Domino’s centralized data warehouse, enabling real-time analytics and cross-location performance tracking

Impact

-15%

order processing time

-20%

support response time

+18%

increase in orders among loyalty users

Real-time visibility into service quality across stores

Tools & Technologies

Frontend & Interfaces

React
Next.js

TypeScript
Tailwind CSS

Mobile & Messaging

React Native
Flutter

Telegram Bot API
Firebase Cloud Messaging

Backend & Platform Services

Node.js
Express.js
MongoDB

PostgreSQL
Redis
gRPC

Payments & Loyalty

Stripe
Adyen
QR Code API

Custom Loyalty Engine
JWT & OAuth 2.0

Automation & Communication

Twilio
Dialogflow

Call Center Integration SDKs

Data & Analytics

Google BigQuery
Apache Airflow
ETL Pipelines

Metabase
Segment

Infrastructure & DevOps

Docker
Kubernetes
AWS Lambda

Cloudflare
Terraform

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